by HARIZAH KAMEL / photo by MUHD AMIN NAHARUL
The Ministry of Development and Entrepreneurship Cooperatives through its agency, the National Institute of Entrepreneurship (INSKEN), had successfully helped nearly 8,000 entrepreneurs digitize their businesses from January 2020 to the first quarter of this year.
During the period under review, INSKEN helped form a total of 7,773 micro and informal enterprises through various training and coaching programs, including INSKEN Business Training, E-Board, INSKEN Masterclass, and INSKEN Business Enhancement Program.
His Minister Datuk Seri, Dr. Wan Junaidi Tuanku Jaafar (pictured) said that the programs offered by INSKEN, which are conducted online, have received an overwhelming response from commercial operators.
He said this indicates a growing awareness among entrepreneurs about the importance of establishing an online presence, not only as a means of survival in the current Covid-19 business environment, but also to cater to the growing consumer market. experienced in Malaysia.
A survey by Medac revealed that 57.74% of respondents admitted to buying more online after the government imposed the second round of the Movement Control Order, of 19.23% previously.
In addition, 62% of respondents said they now prefer online transactions, a clear indication that local consumers are getting used to e-commerce.
Wan Junaidi noted that, as an expert in training and coaching, INSKEN really understands the kind of assistance, training, coaching and guidance appropriate for entrepreneurs, i.e. those in the micro and informal categories.
He said INSKEN training and coaching programs have a more holistic approach as they provide manual and end-to-end solutions to help entrepreneurs digitize their business as well as reap the full benefits of this move.
“It’s not just about helping them establish an online presence. These people should also receive training on how to operate a successful online business.
“To date, participants in INSKEN training programs have enjoyed an average sales increase of over 200%,” he said.
Despite the overwhelming response, Wan Junaidi said limited funding was identified as one of the main challenges INSKEN faces in opening its courses to more entrepreneurs.
In view of this, he said that Medac is willing to collaborate with other ministries and organizations in the development of a broad course of business development, which will later contribute to the development of the small and medium enterprise (SME) sector of the country.
“Apart from INSKEN, we have other agencies that can help in the overall development of the country’s SME sector such as Tekun Nasional, SME Corp Malaysia, Perbadanan Nasional Bhd, UDA Holdings Bhd, Bank Rakyat, SME Bank Bhd and the Cooperative Commission of Malaysia. ,” added.