May 28, 2021 by Nicola Carruthers
Luxembourg-based Amber Beverage Group has named Huber Brands as its distributor in the U.S. travel retail market.
The deal between Amber Beverage Group (ABG), producer of brands such as Moskovskaya vodka and Rooster Red Tequila, began in September.
The partnership will now expand with the goal of increasing the group’s presence in the United States. Huber Brands will act as the firm’s distributor for retail and tax-free travel to all states.
Angela Bosco, director of the American brand at Amber Beverage Group, said: “This is a really exciting opportunity for Amber Beverage Group to continue to expand our footprint in the United States through travel retail.
“Vodka and tequila work very well in this market and we are especially excited to introduce Kah tequila, which we believe will continue to thrive.”
The deal will cover major Amber Beverage Group brands, including Kah Tequila, Riga Black Balsam herbal liqueur, Cross Keys Gin, Red Rooster and Moskovskaya.
Rooster Rojo was launched in the United States this year through distributor Pacific Edge Wine and Spirits.
Huber Brands President Victoria Huber added: “We are excited about this partnership with Amber Beverage Group and the opportunity to represent and expand its prestigious global brands in the United States.
“I look forward to a bright future with ABG and our partners in the U.S. cruise, airport, airline, diplomatic and border industries.”
In late 2020, Amber Beverage restructured its business in the United States and paid dividends. The US market is key for the group, which has named several new distributors in the United States.
Amber Beverage Group saw organic sales increase by 11% last year, driven by its strong presence in the Baltic countries.