USA: International B2B Market Research Company has promoted Matthew Powell to Vice President and CEO of North America.
Powell (pictured), formerly CEO of B2B International’s London office, will lead the company’s Los Angeles team and will be responsible for growing the business in the U.S. West Coast market.
Powell joined the company 17 years ago as a member of Manchester’s internal field work team. He has held several senior positions at UK and China locations before being appointed managing director of the London office in January 2020.
His experience includes global segmentation programs, brand tracking, and customer experience studies.
B2B International, part of Merkle B2B, owned by Dentsu Aegis, also has offices in the United States in Chicago, New York and Boston.
Julia Doheny, president of B2B International North America, said: “The West Coast represents a substantial proportion of our revenue with many key clients in finance and technology in the region. We are thrilled to have Matthew’s wealth of experience and expertise to help to drive the continued growth and success of our customers in the United States. ”