Deborah Collins was encouraged to open a bridal boutique after starting his wedding blog a few years ago.
Originally from Delaware County, she opened The Dress Matters in 2014. When there were no black-owned bridal boutiques in the area, we opened a boutique on 1024 N. Providence Road in the Pennsylvania media.
The boutique sells bridal and bridesmaid outfits, flower girl dresses, black tie rentals and accessories. All boutique dresses cost less than $ 2,500.
“At that time, most boutiques were more upscale,” Collins said. “I wanted to create a grounded bridal boutique where people could relax when they came to the door.”
Collins, 53, often works with other African-American wedding industry professionals. She provides dresses for professional wedding photography and donates to organizations that benefit African-American women and children.
She won the 2021 Best of Mainline for bridal and bridesmaid boutiques and was named the 2017 Entrepreneur of the Year by the Delaware County Chamber of Commerce.
She is a member of the African-American Chamber of Commerce in Pennsylvania. Jersey and Delaware, Better bridal group, and Delaware County Chamber of Commerce.
She also Founding Business Member of the National Society of Black Wedding and Event Experts and abdominal musclesAn old member of the Big Brothers Big Sisters Independence Region.
At the boutique, she helps clients find dresses, offers dress changes, processes reservations, and makes shop purchases.
With four employees in the boutique, Collins spends a lot of time paying, hiring and promoting the boutique on social media.
Her employee, Nadine Warder-No, opened The Dress Matters Couture in Malvern in September, offering high-end gowns ranging from $ 2,000 to $ 7,500. Collins will be a consultant for Warder-No’s couture boutique.
“My favorite part of the job is when the bride says” yes “to the dress,” Collins said. “Bride has a lot of choices, but when they decide to buy a dress from my boutique, I love it.”
Prior to the coronavirus pandemic, reservation-based boutiques flourished.
However, Collins had to shift its business when the company was closed as part of efforts to curb the spread of the coronavirus.
“We were closed for three and a half months,” Collins said. “Many weddings have been canceled or postponed. We made some virtual appointments but get some grants to help some of the sales we didn’t get. I was able to.”
She reopened the store on June 24, 2020. Due to the pandemic, measures were taken to ensure customer safety, including implementing a guest policy of 5 guests and guests wearing masks.
She also recommends changing reservations for sick guests.
“It’s been going well since we restarted,” Collins said. “The last few months have been pretty good sales and I’ve been very busy. I even had to keep some people away from promises.”
On August 19th, The Dress Matters will host a bridal fashion show at the Hilton Garden Inn in Fort Washington from 5pm to 8pm.
“We have partnered with Bryant Sanders Photography and VEP Travel to provide brides with an intimate bridal show,” Collins said. “We have wedding resources and giveaways for the bride.”
Collins said it was a memorable experience for people to take away from the boutique.
“When clients leave, I want them to feel that they were catered from start to finish and that customer service was top notch,” Collins said. “I want this to be an unforgettable and memorable experience for them.”
Owner and founder of Dressmatters
Member of the African-American Chamber of Commerce in Pennsylvania, New Jersey, and Delaware
-Entrepreneurs are selected by the African American Chamber of Commerce
Source link Entrepreneurs want bridal boutiques to be a memorable experience | Work
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