Creating your business is an essential skill that you need to master to grow your business, and if you want to grow your business, you need to be able to present it successfully.
Your way of saying things is as important as what you actually say – and it could mean the difference between making the necessary investment – or putting it aside.
Regardless of the outcome, every throwing opportunity is an opportunity to improve.
Now, in its eleventh year of listening to entrepreneurial releases, ENGEN Pitch & Polish, in partnership with Engen Petroleum, Nedbank and Raizcorp, have identified six different types of releases. Who are you
The first three types fall into the category of “content launchers.”
These types are wrong (or wrong) in terms of content.
The pitcher ready for investors
- You are the ideal pitcher! Your business case is clear with a defined product or service, which can already be sent to customers.
- You’ve done your market research and you can show that people want what you offer.
- Your sums add up and you can demonstrate a clear return on investment (ROI).
- Your presentation is focused exclusively on sales, with a “one-size-fits-all” approach.
- Investors want to see the real you and understand your business: they are much more interested in you than your product or service.
- Be real and be honest.
- Technicians just want to talk about the more detailed details of your product or service. They use too much slang and technical terminology. The result is that investor attention is lost when you stop listening.
- Investors need the full picture to make the final decision.
- Focus your launch on how your business will make money.
The following three types fall into the category of “style pitchers.” Unfortunately, these guys are wrong from a style standpoint. When you have confidence in what you say, you will find yourself authentic, credible, and authoritative in your field.
The dancer contemplating the ground
- These pitchers are so nervous they can’t look investors in the eye. Instead, they are fixed to the ground and tend to move from side to side.
- This launch is hard work for an investor, as the movement is dizzying and the lack of eye contact is alienating.
- Resolve to make a concerted effort to stay upright and look people in the eye.
- The murmur speaks incoherently and softly.
- If investors can’t hear your pitch, they won’t invest in your business.
- Practice is key to gaining confidence in yourself and what you say. Record your tone and listen to yourself. Be aware of your fillings and replace them with pauses.
The racing driver
- Speak so quickly that it’s hard to grasp your company’s offer and model.
- This can intrigue an investor if spoken with confidence. However, it often leads to an ineffective tone.
- Refine your tone. Shorten it and select places to breathe and connect with investors. Plan breaks. State clearly.
No matter the content or style of your presentation, a good presentation tells a story and a good story needs to be refined and rehearsed. As Alan Shannon, head of relationship banking at Nedbank, puts it, “everything that distracts the audience from your message makes the message less effective.”
Apply to Pitch and Polish
If you have one registered company and think you have what it takes to go face to face with 15 other hungry businesspeople, they invite you to go online as of May 15, 2021. Just notice, the competition for the 16 slots will be strong, so be prepared to really move forward. Registrations will close on May 31, 2021.
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Featured image: Austin Distel using Unsplash