Neil Wood and Faith Kelley, who both grew up in the Charlottesville area, are the entrepreneurs behind Civil Water, pure spring water bottled with fully recyclable materials.
They wanted it, they went for it and they got it.
Faith Kelley and Neil Wood are the two young entrepreneurs behind the new spring water company Civil Water. The aluminum-bottled and environmentally friendly beverage is popping up on shelves around the area, including at Kindness Cafe, Rebecca’s Natural Foods, Market Street Market and Crozet Market, as well as Farm Fresh in Richmond.
The company is based in Charlottesville but the water is bottled in Tiger, Georgia, from Appalachian Mountain spring water. No chemicals are added and no spring-imbued minerals are removed. It contains a pH of a near-neutral 6.6.
Although there are many brands of spring water on the market, the pair thought they could slice out a market niche.
“Water is convenient. It’s an essential product,” said Wood, who attended Charlottesville High School and grew up in the city. “If you take into account how many people buy plastic bottles on a regular basis and you think about what the next step in the process is for that bottle, aluminum makes sense.”
Wood, 22, and Kelley, 20, met at Piedmont Virginia Community College through friends. They found a shared interest in starting a business and in doing something good for society. That’s not always an easy combination.
“We were both interested in becoming entrepreneurs and we were looking for ideas and found that we had a mutual interest in doing something with sustainability,” said Kelley, who grew up in Esmont and attended Monticello High School. “We had Just Water as an inspiration.”
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