Farmmee’s goal is to help farmers find services and suppliers that can meet their needs.
June 5, 2021 at 6:15 a.m., updated: June 5, 2021 at 8:54 a.m.
From left: Molly Woodruff, Cindy Rockwell and Becky McCrae, Farmmee developers. (Rick Purnell)
With an agricultural and agricultural background, the trio behind a new agricultural application are aware of the challenges that agriculture can bring in the short term: carriers are decomposing or storms threaten crops just before harvest.
These challenges led three Iowa entrepreneurs to create Farmmee, an app designed to help connect farmers with people and businesses that can provide the services they need.
Farmmee connects farmers with suppliers who can provide services they may need, including manure distribution, hay transport, or various tasks. Farmers can also be classified as suppliers, offering their experience and services to other farmers.
Molly Woodruff, Cindy Rockwell and Becky McCrea have decades of experience in technology and computing. The trio has AppLifts, a technology company based in Des Moines. All three also have agricultural backgrounds.
Rockwell, Farmmee’s director of business development, owns a corn and soybean farm in Carlisle and Woodruff, the CEO, operates a 100-year-old family farm with her husband in Indianola.
McCrea, the chief technology officer, has worked for emerging companies in crop and agriculture insurance.
The inspiration for the app came when the team was exploring ways to improve their own operations and trying to expand it to other farmers.
They came up with a model that connected farmers to suppliers, modeling applications like Uber that allow direct connection of consumers and service providers.
“The application is very simple,” Rockwell said. “One side is ‘I need help’ and the other is ‘I can provide help.’ And it’s really those two buttons.”
The app was launched in early May. So far, the app had only seen a handful of downloads, but Rockwell said interest has increased.
“People are accessing our website, they are signing up for our newsletter, and we will get some people to start signing up this week,” he said.
The application is free for farmers and does not involve a reduction in payments. Suppliers will pay a monthly subscription after a free trial period and farmers and suppliers will be able to negotiate rates and pay on their own.
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