Japan opens the door to British cheese
May 31, 2021
The cheddar of a Devonshire cheesemaker will go to Japan this month thanks to the knowledge and experience of the AHDB export team.
Mary Quicke, who is the 14th generation of the Quicke family at Home Farm, will see her famous cheddar sold at retail after reaching an agreement with Weldairy.
However, a problem with the export health certification threatened to interrupt the first shipments and left the family afraid of falling into the first hurdle. As a result, Mary used AHDB’s skills to resolve the situation, as exports are expected to leave for Japan over the next few days.
Mary has been running the cheese business since 1987 and has been increasing its exports for the past 40 years, with its products now sold in the US, Australia, Canada and Europe.
Having secured numerous contracts in recent years to ship her cheese to Japan through third parties, Mary won her first deal directly with an importer earlier this year.
Mary said: “Japan has been a key target market for our cheese for several years, so getting a direct agreement from an importer was a big step forward for us as a company. However, when we encountered a problem with export health certification, we were concerned that it would jeopardize this new relationship.
“As a payer of the AHDB fee, I knew that the help I needed could be found within the excellent team of AHDB Export. They talked to the relevant people at Defra and resolved the situation in a matter of days to allow the cheese to enter Japan. “
This new deal will be based on Mary’s impressive export figures, which saw her ship 41 tonnes of cheese abroad last year, worth about £ 400,000 to the family business.
UK cheese exports to Japan have grown in recent years, from 228 tonnes in 2018 to 411 tonnes last year, valued at £ 2.2 million.
Mary added, “Japan is a very important market for our cheese exports, as it is a rich economy, with an understanding of its culture of food excellence and the value of artisanal production.”
Dr Phil Hadley, AHDB’s Director of International Market Development, said the knowledge and skills of the export team were crucial for UK exporters as there were equipment in markets around the world to facilitate trade.
He added: “While many are aware of most of the activity done by the export team, including support for export health certification, there are so many things done behind the scenes that ensure that our taxpayers are in a good position to sell their products. around the world.
“We are delighted that Mary has been able to introduce her cheese to the Japanese market and we hope that this first direct agreement with an importer will be fruitful for her business and provide more opportunities in the future.”
TheCattleSite News Desk