People work for a variety of reasons. For some, the company aims to make money and build a strong business. Like Samantha McGregor, the business seeks to create positive change in the world.
While Samantha’s goal of being an entrepreneur may seem altruistic, she remembers what American business moguls had: to change America for the better.
Men were born and designed the industrial revolution in America, whose sole purpose was to improve the lives of Americans. In the words of Simon Sinek, accumulating wealth is a reward for adding immense value to humanity. From the Ford to the Rockefeller, these men were more interested in changing the world for the better thanks to their business than in making a lot of money.
Samantha McGregor, a Canadian digital strategist and email marketing expert, believes that business helps people get better, leaving the world better than when you first met her.
Wanting to make money with business is not bad, but for Samantha there are more things than making money.
As a business consultant and digital strategist, Samantha’s goal is to help them increase sales and make more profits. However, it goes beyond superficial-level consulting: it helps companies make money. Samantha tries to dig up the core of a business to see if the business owner’s push is to improve humanity or not. Samantha sits down with her clients to find out WHY they worked.
According to Samantha, when her clients feel frustrated with her business, she first helps them rediscover their passion for their business. After that, it traces the customer’s journey and designs strategies to increase sales and reduce costs.
He says the reason he does it is because he doesn’t work with the wrong people. Samantha is picky with her choice of clients. It only works with people with business values consistent with theirs. Samantha McGregor works with women of color and with minority backgrounds.
She is selective because she believes that working with people with opposing business values makes business relationships challenging.
Does that mean a company shouldn’t make money?
Samantha says companies need to make money; it is the vital element of all business. No business survives and thrives with good will and hope. Money is important!
But for Samantha, a business must have a goal, a vision that replaces only making a profit. The company must be focused on solving one problem or another, creating positive change in the world and leaving positive marks in the sand of time. Therefore, their customers belong to a specific group. He doesn’t work with almost anyone.
Samantha McGregor believes that leaving positive change in the world is the main goal of business.
“Before I finally leave the land,” he says, “I want to leave a huge footprint on the land. I want to have given millions of dollars to causes and organizations I believe in.”
To follow Samantha McGregor’s journey and get first-hand information, check out her Instagram, Facebook and website pages today.
Disclaimer: This is a company press release. No HT journalist participated in the creation of this content.
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