Image source: SBC Events
SBC Digital North America it is planned to offer a deep immersion in the marketing strategies that really work for American sports betting operators, with input from senior executives and Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive, i Yahoo Sports.
He Marketing and affiliates track on June 9, the opening day of the online conference and exhibition for the sports betting and online gaming industry, will examine how operators have been promoted and how they can increase their gaming in the customer acquisition.
Will open with “Executive reality against user expectations: understanding the disconnect between operators and their bettors‘, a session based on two fascinating original researches by HPL Digital Sport; a player survey conducted by YouGov and a survey of sports betting executives conducted in collaboration with SBC Americas.
The discussion will focus on findings that demonstrated that operators and their target customers have very different opinions about the importance of a company’s brand and reputation. It will also address some surprising findings about the user behavior of an often ignored group, women bettors.
Jan Jones Blackhurst (Board Member, Caesars Entertainment), Dra. Laila Mintas (CEO, PlayUp) i Zachary Venut (Head of Digital Marketing, BetMGM) will join the CEO of Hot Paper Lantern Ed Moed on the board, with Sportico’s Eben Novy-Williams in the moderator’s chair.
It will be followed by ‘Board of affiliated leaders‘, which will assess the importance of brands affiliated with US long-term sports betting operators and detail the extent to which successful acquisition strategies in foreign markets must be adapted to use them. in several states of the United States.
The board includes the head of collaboration at BetMGM Kyle Wachtel and representatives of major affiliates, included Michael Daly (CEO, Media Chain), Max Bichsel (United States Vice President of Business, Gambling.com and Gambling.com Becky Kingman-Gros (COO, Global Gaming Business and & iGaming Player).
Attention will become a crucial channel of interaction, with theSocial media: Turning likes into dollars without canceling themsession. It will assess how brands can effectively plan campaigns while maintaining the spontaneity that is so often the key to the popularity of social media, and will also discuss where brands need to be aware of falling into the culture of cancellation.
Among the experts willing to share their ideas on the subject, there are Sarah Oliphant Crennan (Vice President and Head of Content, Yahoo Sports), Anika Howard (Vice President, Brand and Digital Marketing, Foxwoods), Siska Concannon (Vice President of Marketing, Penn Interactive), i Jessica Welman (Division Director, Middle Chain).
The track will end with ‘The Sports Betting Marketing Revolution: How To Win With A Data-Based Creative‘, which will see a board that includes Dave O’Meara (Co-founder, Spirable) i Daniel Toledo (Performance Marketing Manager – Ladbrokes / Coral for Entain) details the ways in which operators need to be more agile to acquire and retain players in a digital world.
Sue Schneider, VP Growth & Strategy, America, for the SBC conference organizer, said: “The rush to gain market share has seen traders spend large sums in the early stages of legal sports betting in the United States.
“What SBC Digital North America’s marketing and affiliation track will do is reveal which strategies have been most successful, what operators and their partners have overlooked, how to improve promotional campaigns, and why the changing digital landscape can influence in their approach. ”
The SBC Digital North America conference agenda for the first day also includes leaders in sports betting, regulation and product and innovation, before the focus is on leaders in iGaming, responsible gaming, payouts and standards on the second day.
Along with the conference, delegates can look forward to seeing the latest sports book products, puzzle games and payments at the interactive exhibit and participating in a themed networking roundtable program.
Sign up for your free pass to SBC Digital North America and learn more about the conference and online exhibition on the event’s official website: https://sbcevents.com/sbc-digital-north -america /