The label also mocks the fact that Disick and the Kardashians, regardless of their multimillion-dollar businesses (KKW Beauty, Skims, Kylie Cosmetics, Good American, Poosh et al), are criticized around the world for having little talent. Regularly assaulted by Piers Morgan and Rebel Wilson, this public label has not just been recognized by Disick, but was treated by Kim Kardashian when she unveiled her 2016 Forbes cover with the text “#NotBadForAGirlWithNoTalent.”
British GQ spoke exclusively with Disick to find out why he chose the name and how it has served him well to be untalented.
GQ: What has been the hardest part about starting a business?
Scott Disick: Honestly, there are so many things that need to go well for a brand or business to succeed. I’ve definitely learned that you could do, for example, 19 out of 20 things very well, but that something you don’t do well could stop you and prevent your business from being a success.
Why the name? What does it have to do with public opinion about you?
At first I came across the Talentless brand – I knew I wanted to build a brand that wasn’t trying to be taken too seriously. Before social media, it seemed that the only way to succeed in the entertainment business was to have extreme talent in a really traditional sense: play sports, act in movies or TV shows, have your songs on the radio … building highly successful companies without having what is perceived as traditional talent. I wanted to show people that “without talent” is no longer a negative term. So many untalented people are some of the most successful entrepreneurs in the world of entertainment today.