Maea Wistrom (left) and Emme Wistrom spent three years planning EverGreens Juicery before making their dreams come true in 2019. Photo courtesy
After embracing the idea for nearly three years, sisters Emblem and Maea Wistrom of Incline Village followed her passion and opened EverGreens Juicery.
The delivery-based cold press juice business began in 2019 while current students at the University of Sierra Nevada participated in business competitions.
“It simply came to our notice then [Emme] I would have these ideas, and then I used them as class projects and we would work on them together, ”said Maea Wistrom. “And EverGreens was what we ended up doing various projects over my years in the business program.”
Its launch, which was not done during the SNU 2019 company competition, ended up becoming a profitable business that sold out quickly every week. Through its website, North Tahoe customers can order bespoke juices and bring them home on Sundays.
“Let’s start with the tasting of recipes,” Emme Wistrom said. “We probably do it five to ten times before we say, ‘Okay, it’s actually a good juice.’ Then we have to weigh everything.”
Incline Village-based entrepreneurs explained that each juice is specialized not only for the flavors, but for the nutrients present in each juice.
“Our recipes go by weight,” Maea Wistrom said. “All juices are made to order. All juices are weighed individually. So we often have these weird carrot pieces of ginger, and that was the exact weight. “
The weighing of the products guarantees the maximum of nutrients in each juice. According to the Wistrom sisters, another way to ensure the best quality product is through unpasteurized products.
“Basically, with the juicer we have, it doesn’t use any heat to soak and heating it kills the nutrients,” Maea Wistrom said. “So, in the way we make juice, all the nutrients remain intact in the final product of the juice. But that just means it doesn’t have such a long shelf life. So if we put it on the shelves of a grocery store for sale, we would have to pasteurize it so that it would last longer, but it would have 50% of the nutrients. So, in our opinion, a product would not be so good. “
The duo has been testing the waters in different channels to get their juice to customers, but has come to major barriers along the way.
“Cold-pressed juices are something new,” Emme Wistrom said. “Therefore, the regulations on this are quite intense, but yes [The Food and Drug Administration] trying to make it easier for small businesses to get in. “
Maea Wistrom explained that many of her plans for future business plans are also reduced to sustainability.
“If we pasteurize it to sell it in stores, all that juice has to go three or four days, the shelf life would be in a store and if it doesn’t sell, we just get juice out of everything it produces and the juice doesn’t he just got used to it, ”Maea Wistrom said. “Then, it’s also a matter of sustainability, where only more food waste occurs, where if it could last longer, it wouldn’t be too wasteful.”
But that can’t happen until they get bigger equipment to produce more juice. But the team only sees the hurdle as something to work on. This is just one of their goals for EverGreens Juicery.
“I think that’s our main goal and we’re not sure if this will take a year or ten years,” Emme Wistrom said, “but our biggest goal would be to have a real juice bar where we have smoothies, smoothies, small meals, and things like that. But for the short term, I think our goal is to limit ourselves to the Truckee and Tahoe City communities … and reach out to families. “
These evolving goals are what the Wistroms have been brainstorming for years, but noted that even after launching their business successfully, some people still doubt their skills as business owners. .
“One of the challenges I’ve had is finding places to rent,” Emme Wistrom said.
The couple was in the process of signing a lease before COVID arrived in early 2020 and they finally decided to stick with just the delivery. But Emme Wistrom noted that it was difficult to get people to treat her like a serious tenant.
“When I go to these places with a real estate agent, they tell me,‘ Oh, you’re the next one. ’And then they’ll ask me about my parents, what they do. So that’s been a disappointment. when they don’t take you seriously. “
Maea Wistrom noticed that while she was receiving texts from a friend from time to time with an idea, many of the people offering “advice” seemed to doubt the team as well.
“I think the amount of unsolicited business advice I’ve received is a little ridiculous,” Maea Wistrom said. “There are a lot of people I graduated with and went to school who just send me blue messages about it. As if we hadn’t spent the last three years thinking about what we can do and why this idea wouldn’t work.” .
Maea explained that she will approach him while he is in public and that colleagues will question his profit margins.
“Everyone is always so shocked to see that it’s a profitable business because everyone has an idea. If it’s not a huge money machine, what’s the point?” Maea Wistrom said. “It’s just a small passion project. Make money. He’s not making millions of dollars, but he doesn’t have to. “
The Wistrom sisters have demonstrated their ability to overcome all obstacles in their path so far. Now all they can do is expand.
“So far it’s been mostly Incline, but we’re actually going to rent to Truckee,” Emme Wistrom said. “So we hope to be able to advertise more on Truckee’s Facebook pages and establish ourselves more on Truckee.”
This article was first published on May 24 by the Tahoe Daily Tribune and is republished here with permission.