Tom Ford and 52HZ, a creative and strategy agency that helps non-governmental organizations, brands and individuals change the world, said today that the Tom Ford Plastic Innovation Award now accepts presentations from inventors, entrepreneurs and people which invest in the fight against plastic pollution to significantly accelerate innovation around a substitute for thin film plastic.
The Tom Ford Plastic Innovation Award is the only competition focused exclusively on material science innovation to encourage creative development and the adoption of affordable and scalable alternatives to thin film plastic.
The two-year contest, followed by three years of support for competition finalists, offers a total of $ 1.2 million. The award aims to provide dedicated support to help finalists achieve scale and market adoption by 2025, creating a turning point in the fight against plastic pollution.
“Thin film plastic enters our lives for a minute, but it remains a waste that never goes away,” said Dr. Dune Ives, executive director of Lonely Whale, which recently launched 52HZ. “The history of origin of the plastic begins with a prize to the innovation and the solution to the crisis of the plastic finds in the story of his creation. As an organization of campaigns capable of catalyzing global change on a large scale, the Tom Ford Plastic Innovation Award is an opportunity to create a fresh start and promote proportionate solutions to the problem of plastic pollution. “
Lonely Whale was founded by Adrian Grenier and Lucy Sumner in 2015. Lonely Whale’s campaigns have reached more than a billion readers, listeners and viewers through activations, social media and traditional media.
Today, thin film plastic comprises 46 percent of the approximately 11 million metric tons of plastic that seeps into the ocean annually, a figure that is expected to nearly triple to 29 million tons. metrics for 2040. Only two products: disposable sandwich storage bags and plastic bags used by the fashion industry: they represent more than 300 billion thin film plastic bags that are disposed of annually . The Tom Ford Award will allow competition finalists to bring to market biologically degradable thin film plastic alternatives, so the ocean continues to pay the price for these products.
“Sustainability is a key critical issue in our lives right now,” Tom Ford said. “Plastic pollution is one of the most important tools in our environment and thin film plastic represents 46% of all plastic waste that enters our ocean. We will continue to advocate for the adoption of winning innovations and will do everything we can to change the tide of plastic pollution and thin film plastic specifically. We must work to find a solution before it is too late to save our environment.
Ford, who in addition to being a designer and chairman of the Council of Fashion Designers of America, is an award-winning screenwriter, producer and film director.
An industry-leading jury or judges, led by Ford, will conduct a veterinary examination and perform stress tests to ensure they have a positive impact on the environment and are also scalable and ready for the market in 2025. The Tom Ford Plastic Innovation Prize Investment Alliance will be chaired by investor Matt Grossman.
Judges include Andrew Forrest AO, founder and president of Fortescue Metals Group and Minderoo Foundation; Audrey Choi, director of marketing and director of sustainability at Morgan Stanley; Danni Washington, scientific communicator and founder of The Big Blue & You, honorary doctor of science; Don Cheadle, actor and filmmaker; Livia Firth, founder and creative director of Eco-Age; Melati Wijsen, activist and founder of Youthopia and Bye Bye Plastic Bags; Saskia van Gendt, head of sustainability at Rothy’s; Stella McCartney; Susan Rockefeller, documentary filmmaker and founder of Musings magazine; Tom Szaky, founder and CEO of TerraCycle, and True Styler, actress, producer and film director.
The judges will work with a group of scientific and technical experts in areas such as materials science, ocean health and product development, such as Dr. Ramani Narayan, Distinguished Professor at Michigan State University in the Department of Chemical Engineering and Materials Science. To ensure that the premium film alternatives obtained by the award are able to address the impact on the ocean, the award evaluation criteria include a comprehensive set of laboratory and field test analyzes performed in colloquium. collaboration with the Biosenetic Laboratory of the Institute of New Materials of the UGA.
Presentations at the Tom Ford Plastic Innovation Award are open today through October 24th. The information is available at plasticprize.org.
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