The firm is beta testing a Shopify app to enable small businesses to offer their company’s rewards inside games, apps, streaming media and live events
Versus Systems Inc (NASDAQ:VS) (CSE:VS) (FRA:BMVB) has announced the beta launch of its proprietary rewards platform through a Shopify app that empowers businesses running Shopify to promote their products, drive trial and conversion, and grow sales through prizing.
The Versus prize-based advertising app allows Shopify partners to connect their stores to the Versus ad platform, where they can then offer their products, coupons, and product samples to audiences inside a wide variety of apps, games, and shows.
The Versus engagement platform already works with several games, apps, streams, and live events, including the apps of multiple NFL, NHL, MLB, and NBA teams.
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“We love Shopify. Their relentless focus on people, and on helping businesses grow – the work they do to make e-commerce better for entrepreneurs and businesses of all sizes – it’s really inspiring,” said Versus founder and CEO Matthew Pierce in a statement.
“And it works. They are a huge part of 1.7 million businesses and a nearly five-trillion-dollar global e-commerce economy. At Versus, we want to empower the millions of Shopify entrepreneurs with new ways to promote their products and reach new audiences using our unique prizing and reward technology,” he added.
Versus is disrupting the conventional advertising landscape with an innovative choice/reward model. Versus boss Pierce believes “data reveals two things very clearly: people hate ads, and people love rewards.”
Therefore, based on the idea of choice and earned-reward, Shopify shops participating in the test will be able to offer their products and discounts to audiences as part of in-game challenges that players can earn. Participating businesses will also take advantage of Versus’ dynamic regulatory compliance engine, which manages state and federal regulatory and legal guidelines that apply to contests, promo prizing, and giveaways.
Versus, which has offices in Los Angeles and Vancouver, has invited US-based Shopify businesses who are interested in participating in the beta test to submit applications and learn more about the app.
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