- Women could add $ 280 billion to the Southeast Asian e-commerce market by 2030, according to a new report from the International Finance Corporation
- E-commerce markets can do more to support women salespeople by expanding funding, providing training and encouraging participation in more valuable sectors.
Hillary Clinton once said, “Women are the world’s largest repository of talent,” and went on to state an absolute truth that no one can avoid: “Time has passed for women to take their rightful place, elbow. at the elbow with men “. In fact, financial market experts believe so too.
A new report from International Finance Corporation meeting that the Southeast Asian e-commerce market could grow by more than $ 280 billion by 2030 if major online shopping markets do more to encourage and empower women entrepreneurs.
It is undeniable that women entrepreneurs are already actively participating in the region’s growing online marketplace. However, IFC Senior Vice President Stephanie von Friedeburg said, however, that widespread differences between men and women in digital and financial inclusion continue to hold back women entrepreneurs. “The pandemic has also hit hard. In the first year of the pandemic, women-owned businesses faced a 39% drop in sales, compared to a 28% drop in male-owned businesses.
She believes e-commerce companies are well positioned to reverse this trend and to make women entrepreneurs successful in an industry that will increasingly define business in the region and around the world. They can do this by targeting female-owned companies for training, increasing participation of women in the high value segmentsuch as electronics, and encouraging better adoption of new fintech technology offerings to close the gaps of finitial and initial capitalization.
The report also highlighted that women account for half of all active e-commerce vendors Southeast Asia. That said, they tend to lead smaller-scale companies and present a prominent place in high-competition, low-value segments. If the status quo is maintained, the value of the Southeast Asian e-commerce market is expected to reach US $ 491 billion by 2030. The pandemic has had a more severe impact on women’s sales than women’s. of men.
“However, if the gross value of women’s goods reached parity with men in 2025, then US $ 280 billion in additional market value would accrue between 2025 and 2030. otherwise, for every year that gender gaps are not addressed, the sector loses over US $ 46 billion in potential value. “
Participation of women in Southeast Asia
The report showed that al Lazada platform, about one-third of Indonesian companies and two-thirds of Philippine companies are owned by women. This in itself is noteworthy, indicating that e-commerce supports the entry and success of women in the digital economy, as well as helping female-owned companies compete in sectors such as electronics, where they are usually underrepresented.
In Indonesia, the proportion of female enterprises in Lazada compared favorably with female entrepreneurship in the national economy, where female enterprises accounted for only 22% of formally registered enterprises. The relatively high proportion of women in e-commerce indicates that women may be taking advantage of Lazada and other platforms to bring previously informal businesses into the formal economy. In contrast, in the Philippines it was found that women had a role of owner, both in the national economy and in Lazada. This is in line with the relatively high enabling environment in the country for women’s participation in business activities.
Dashveen writes for Tech Wire Asia and TechHQ, providing research-based feedback on the exciting world of technology in business. Earlier, he reported on the political terrain and the fast-paced stock market of Malaysia.